Marketing Manager

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MARKETING MANAGER
JOB DESCRIPTION

POSITION SUMMARY

The primary role of the Marketing Manager at Flawless Smile Dentistry is to support the Executive Leadership with marketing and brand alignment across the organization. In addition, the Marketing Manager will work with the Sales and Front Office departments to ensure a consistent communication strategy and brand message in the market. The Marketing Manager will use their experience and abilities to ensure that every department is provided the appropriate tools, resources, and brand execution deliverables needed to achieve organizational goals.

ABOUT FLAWLESS SMILE DENTISTRY

We are Flawless Smile Dentistry,we provide an amazing experienceand we are growing by the day. Our mission is to create amazing experiences by inspiring confident smiles, impacting our community and changing lives. We are inspirationaland accountablein our pursuit to see each team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, aligned, results oriented and transparent.

PERFORMANCE OBJECTIVES

• Develop marketing campaigns to support specific marketing and financial objectives across different channels in support the overall business strategy
• Market various channels and segment databases
• Develop business cases for marketing initiatives at the proposal stage, making recommendations on marketing tactics
• Evaluate the impact of marketing programs in achieving lead flow, sales conversion, and customer retention initiatives
• Create and propose marketing research projects to generate consumer insights to support or improve marketing strategy and communications
• Build relationship with department leads and other internal stakeholders, and external agencies and vendors
• Lead execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging internal assets
• Works closely with Cardone Ventures Marketing Advisor and external marketing partners to monitor, appraise, and review previous marketing strategies as well as upcoming opportunities
• Coordinates projects such as grassroots marketing and special events
• Manages social media marketing strategy and content marketing
• Coordinate company conferences, trade shows, and major events
• Support sales and lead generation efforts
• Work with sales department for pricing strategies and market share growth
• Monitor and track expenses, and regularly report on budget performance to senior management
• Conceptualize and produce high-quality video content to support marketing campaigns and initiatives
• Conduct market research to identify consumer trends and insights, and incorporate them into brand positioning and messaging
• Owns the customer journey and develops and implements plans to increase flow, conversion and retention

KEY COMPETENCIES

• Excellent oral and written communication skills, including high proficiency in all Google applications including Gmail, Docs, Sheets and Slides
• Experience leveraging software: Hubspot, GSuite
• Competency in CRM, Creative tools
• Ability to manage multiple projects while maintaining a positive attitude
• Ability to think critically, in order to develop and assess marketing materials
• Outstanding organization and administrative skills
• Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
• Experience with digital platforms, social media and content marketing
• Accurately create written reports, training presentations, and correspondence
• Has excellent communication techniques with clients and team members in person, by phone, or written

QUALIFICATIONS & EDUCATION

• Bachelor’s degree in Marketing, Communications, Business or related equivalent of experience
• Proven experience as a Marketing Manager or similar role.
• Minimum 3 yrs of experience with progressive responsibilities

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• Position may require local travel between office sites
• Requires ability to occasionally lift up to 25lbs
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

• Employer-Sponsored: Health and Vision Insurance
• Company dental discounts for employee and immediate family
• Paid holiday, vacation, and sick time
• Performance Based Incentive Compensation
• Professional Training & Development Opportunities
• Employer-Sponsored Quarterly Team Events

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Flawless Smile Dentistry recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Management: 1 year (Required)
• Marketing: 1 year (Required)

Ability to Relocate:

• Broken Arrow, OK 74012: Relocate before starting work (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person